Brand — TOKENSHIT

Brand guide · v1

TOKEN$HIT

Every token is shit until proven otherwise.

Logo

Wordmark is TOKEN$HIT in Monoton. The $ is magenta neon — not green. Bare mark only: no boxes, no app-icon chrome on social shares.

TOKEN$HIT

Clear space: ≥ height of the $ on all sides
Min digital size: 24px tall wordmark; 32px for icon
Never recolor $ to green or stretch Monoton

Colors

background

#0a0a0f

Page / void

card

#12121a

Surfaces

border

#2a2a3a

Dividers

foreground

#e4e4e7

Body text

neon

#39ff14

Primary brand / CTA

neonBlue

#00d4ff

Links / info

neonPurple

#b94dff

Selection / accent

neonMagenta

#ff00ff

Dollar / glitch S

hit

#4ade80

HIT vote

shit

#f87171

SHIT vote

/* globals.css @theme */
--color-background: #0a0a0f;
--color-neon:        #39ff14;
--color-neon-blue:   #00d4ff;
--color-neon-purple: #b94dff;
--color-card:        #12121a;
--color-border:      #2a2a3a;

Typography

Brand · Monoton

TOKEN$HIT

Lockups, hero, 404, OG brand mark only

Display · Orbitron

ARENA COURT

Optional display / HUD labels

UI · Geist

Every token is shit until proven otherwise.

Body, buttons, nav

Data · Geist Mono

$0.0000373 · 1,225,000

Prices, mints, countdowns — never scientific notation

Voice

Tone: irreverent · direct · CT-native · funny-not-cringe. CT-native, short, no corporate speak.

Do

Bare logos — no boxes, no chrome frames on shares
Lowercase sentence case for body; ALL CAPS only for brand lockups
Use HIT / SHIT as verdict verbs
Link product (token page, claim, ref) not empty vibes
Neon green primary CTA on dark

Don't

No hashtags on X
No auto-post without approval
No Drake spam / lame daily meme cron
No purple mainnet Solana palette as primary brand
No scientific notation on prices in UI
Don't say $SHIT ticker — ticker is $TOKENSHIT

Example

“Voted SHIT on that bag. Court adjourned. tokenshit.com”

“Excited to announce our innovative token rating ecosystem!!!”

Product marks

Ticker

$TOKENSHIT

@Tokenshit_

Mint

fEbiuDdZZ1QaWYpJFPqk23ZkaRnAyHg4aivhrCTshit

Treasury

SHTy7yoA5uAZoevKT3BFcSeDeFaHEyqWc55uApd3MJB

Primary CTASecondaryHITSHIT

Assets

Logo/logo.jpg

Neon logo/logo-neon.jpg

Banner/banner.jpeg

Treasury poster/posters/treasury-reloaded.png

Machine-readable: /brand/BRAND.md · /solana.txt · src/lib/brand.ts